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What's in a Name?
Michal Gat, VP of Business Development at TitanBrandWise | Reading Time: 3 min.

A name, whether a company's name, a product or service, seems so obvious to us, that we never really think about the naming process behind it. Even names that have created a branding revolution such as iPhone that introduced the "iRevolution" or the arched M for "McDonalds", seems naturally just rig...
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