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Trademarks in the Startup World
Lihi Katzenelson, Associate at Yigal Arnon & Co. | Reading Time: 4 min.

As part of the harrowing obstacle course of raising capital, many entrepreneurs encounter a threshold demand by investors (admittedly one of many) to register the startups' trademark even in the initial stages of the venture. For some entrepreneurs the term "trademark" is foreign and unclear.For oth...
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