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Articles and Commentaries by Thought Leaders
The industry's experts provide professional insights
12.01.2021
5 impactful, low-budget marketing tactics to get exposed to the global market!
Lirone Glikman, CEO at The Human Factor, Global Business Development Firm

You didn’t think this is what the world would look like, right?Your marketing plan had it all figured out, and you knew exactly what to do. Almost a year into the pandemic and, for many industries, much has changed from the global marketing and sales perspectives: companies are more cautious a...
Article of the Week
01.12.2020
Startup Founder Insights - Uncensored
Raz Golan, CEO & Co-Founder @ Shopic | Reading Time: 9 min.

This interview is a part of an interview series called “Startup Founder Insights - Uncensored”, which is focused on educating inexperienced entrepreneurs. Since the best way to learn is through experience, we have set out to interview seasoned founders who will share their journeys and p...
09.11.2020
Startup Founder Insights - Uncensored
Bar Saraf, CEO & Co-Founder @ RestAR | Reading Time: 3 min.

This interview is a part of an interview series called “Startup Founder Insights - Uncensored”, which is focused on educating inexperienced entrepreneurs. Since the best way to learn is through experience, we have set out to interview seasoned founders who will share their journeys and p...
27.10.2020
Startup Founder Insights - Uncensored
Amit Golan, CEO & Co-Founder @ Minute.ly | Reading Time: 5 min.

This interview is a part of an interview series called “Startup Founder Insights - Uncensored”, which is focused on educating inexperienced entrepreneurs. Since the best way to learn is through experience, we have set out to interview seasoned founders who will share their journeys and p...
04.10.2020
Startup Founder Insights - Uncensored
Eyal Feder-Levy, CEO & Co-Founder @ ZenCity | Reading Time: 10 min.

This interview is a part of an interview series called “Startup Founder Insights - Uncensored”, which is focused on educating inexperienced entrepreneurs. Since the best way to learn is through experience, we have set out to interview seasoned founders who will share their journeys and p...
23.09.2020
What the Role of an Executive Looks Like in a Startup
Dana Bash Shelach, CEO & Co-Founder @ iTalent | Reading Time: 4 min.

(and why it is important for startups to know during recruitment) What do you think of when you think of an executive? Probably a high-level manager making broad decisions that filter down through the ranks where the actual work gets done. You might imagine such an executive making business deal...
13.09.2020
Is the World Getting Flatter? Running a Global Business, Locally
Yael Benjamin, CEO & Co-Founder @ Startup Snapshot | Reading Time: 2 min.

Even though Israeli startups are far from their target market, entrepreneurs frequently engage with clients and investors, jet setting the world to attend conferences, meetings and roadshows. However, the COVID-19 pandemic has put a standstill to global travel, forcing Israeli founders to manage glo...
31.08.2020
The Characteristics of a Successful Manager
Dana Bash Shelach, CEO & Co-Founder @ iTalent | Reading Time: 5 min.

Managing others is one of the most subtle and difficult parts of the business. As anyone in a position of leadership will tell you, the technical part of these positions is far easier than the people part. It is far easier to acquire technical knowledge and skills while relying on your own strengths...
19.08.2020
3 Free Resources to Make the Most Out of the Final EIC Accelerator Pilot Call
Alessio Caracci, Quality Manager @ Typewiser | Reading Time: 3 min.

With the one-off EIC Accelerator “Green Deal” call in the books, the EIC Accelerator Pilot final call offers last funding opportunity for Israeli SMEs On July 23, the European Commission has announced that Israeli Company Senecio Robotics is one of the 38 companies selected for blended...
10.08.2020
What About Account-Based Marketing?
Yoel Frischoff & Roei Tal, TheRoad| Reading Time: 6 min.

Photo by Clay Banks on Unsplash HOW TO GAIN TRUST FROM YOUR CUSTOMERS, GENERATE INTEREST IN YOUR PRODUCT, AND CLOSE B2E DEALS? If your product is aimed at enterprises, you probably use Account Based Marketing - ABM. If it is not yet the case, but you aim to larger sales, high tier customers, then ...
27.07.2020
How to Make Your Organization Attractive to Engineering Talent
Dana Bash Shelach, CEO & Co-Founder @ iTalent | Reading Time: 4 min.

Your organization probably needs more engineering talent more often than just about everything else combined. Engineers are simply in high demand, and there never seems to be enough of them. Even when there are enough, the quality of the talent you can attract to your organization is key to keeping ...
08.07.2020
Why Should People Want To Work For You?
Dana Bash Shelach, CEO & Co-Founder @ iTalent | Reading Time: 3 min.

It’s an important question that every employer should ask himself. If nothing else, it’s a practice in humility. But it should also be a motivator, leading you to build a better working environment that will attract the right talent and keep them excited to contribute to your project for...
25.06.2020
The Need for Speed: Startup Velocity
Yoel Frischoff, TheRoad| Reading Time: 4 min.

Part A: Founders’ Perspective:Consider a situation you know: A bunch of entrepreneurs (henceforth: the Founders) meet at a noisy café and discuss, for the first time, a disruptive idea worthwhile launching a startup upon.These founders are serious: They have quit their day jobs to focus...
17.06.2020
The Best Offense is a Good Defense: Sales Contract Templates
Gila Halleli Weiss, CPA & CEO of CFO Secrets | Reading Time: 9 min.

Recently, a friend dropped me a line. His start-up is about to start to sell products, which is great! But this means that they need to draft a sales contract, and they didn’t know where to start. Did I have any suggestions for them? Of course I do! In a nutshell: modular sales contr...
09.06.2020
The Complete Guide to Managing an Investment Meeting for the Rookie Entrepreneur
David Wolpert, CPA (Adv). & CFO | Reading Time: 15 min.

You sat at home, you formulated an idea and began to actualize it by building a team and examining the feasibility of it, and now you are ready for the most critical stage – a meeting with the investors and raising the first seed money. Entrepreneurs of young startups compete for the attention...
02.06.2020
Startup Coping in the 2020 Crisis
Eldad Rom (Ph.D.), Founder & CEO Rom Business Psychology| Reading Time: 7 min.

For founders and managers of many startups, the Corona Crisis is probably the first global crisis that they are facing as business leaders. For most of them the popping of the bubble and the days of the dotcom are merely legacy stories, and during the crisis that hit us in 2008 many of them were not...
26.05.2020
Eight Preceding Steps You Should Take Before Entering the Chinese Market
Tirza Arav, Outsourced Country Manager (China); Operation and Marketing services in Chinese | Reading Time: 5 min.

The Coronavirus outbreak plunged the global economy into uncertainty. And yet, as the second biggest market in the world, with hundreds of millions potential customers, The Chinese market it’s still worth addressing. However, before you step into this huge potential market, where language and ...
19.05.2020
Brace! Brace!
Yoel Frischoff, TheRoad| Reading Time: 6 min.

How can Startups assess the impact of the COVID-19 outbreak on their immediate future? As the pandemic outbreak plays out, it imposes a heavy toll on the economy, leaving no sector unscathed. Entrepreneurs and managers must reassess their work plans, goals, and devise corrective measures to avoid f...
12.05.2020
Coronivation
Stephen Staszewski, Legal Intern at Yigal Arnon & Co. | Reading Time: 4 min.

You have not left your apartment since last Wednesday (or was it Tuesday?). Your once vibrant social life has been replaced by the cast of Friends. You are seriously considering starting to run or adopting a dog. Your snack stash is dangerously close to depleting. Bamba is an "essential good", ri...
04.05.2020
5 Common Pitch Mistakes That Startups Make
Eli Ezra, Communication Consultant and Coach | Reading Time: 9 min.

I love working with startups and preparing them to present to investors. I’m inspired by their vision, their courage and their belief that they can change the world. However, I consistently see startups making the same mistakes in their pitches, and it hurts their chances of success. For a pit...
26.04.2020
Intending to Sell in a New Market? Get Ready for Smart Money and Shalav programs！
Tirza Arav, Outsourced Country Manager (China); Operation and Marketing services in Chinese | Reading Time: 5 min.

Do you think you could have sold more in international markets if you had double the marketing budget? With the right plan and method - I’m guessing your answer is Yes. In times like these, a governmental aid will clearly support your next move. If you own or work for an Israeli company, t...
19.04.2020
How the Corona Epidemic Will Not Hurt (and possibly improve) the Image of Your Organization?
Gil Kraiem, CEO of Pitch Media | Reading Time: 4 min.

The outbreak of the Corona virus is a crisis we haven’t encountered yet, and which requires companies to prepare for organizational, financial, and business changes while of course, maintaining employee health and preventing infection. But there is another perspective that is important to cons...
08.04.2020
Practical Work Plan for a Crisis (and COVID-19)
Matan Edvy, CEO of Verstill | Reading Time: 5 min.

We are a whisky startup, developing tools to make better and more interesting products in the field. As part of the Food Tech ecosystem there are many challenges we have to overcome: CAPEX heavy financing, highly regulated industry and many others. And though challenging, last year took us to a very...
01.04.2020
Corona Days From an Ex-Submariner’s Perspective
Tomer Yona, Head of Product at YTech Runway | Reading Time: 4 min.

These last few weeks I have been feeling like my life has rewinded back to my military service, 7 years ago, sitting in a metal tube 50 meters below sea level. I can’t see or hear the enemy, and have no clue where it will attack and when. The only thing you know for sure is that everything is ...
29.03.2020
The Guide to Managing Seed Investments in Start-ups
Jonathan Gan, CEO & Founder of Whichit | Reading Time 30 min.

You thought of an idea for a start-up, you started to build a cool technology product; you might have even started a company and launched a product. Indeed, at one point or another, you began to deal with one of the most burdensome, frustrating, unclear, and unregulated processes, with amounts of d...
20.03.2020
The Employer’s Guide to the Coronavirus Consequences
Shira Lahat, Partner at Yigal Arnon & Co. | Reading Time: 4 min.

The Ministry of Health is constantly updating the regulations relating to self and imposed isolation due to the expansion of Coronavirus (Covid-19) on the one hand, regulating as to who is subject to the compulsory isolation, and on the other hand, regulating the conduct guidelines for those already...
17.03.2020
We live in a digital world – in which the Corona virus won't stop you from reaching your goals in 2020
Dafna Rolls, CEO & Founder of DRolls Associates | Reading Time 4 min.

As the corona virus continues to spread throughout the world, the time has come to focus on cultivating relationships through digital channels. Recently, most of the major headlines in the major global and local news outlets talk about the Coronavirus. International events are canceled, travel rest...
05.03.2020
How to choose the right lawyer for your Start-Up?
Nimrod Vromen, Partner at Yigal Arnon & Co. | Reading Time: 6 min.

Nimrod Vromen Adv., who specializes in the start-up field and is a partner in the start-up department of the Yigal Arnon and Co. law firm, explains the built-in tension between entrepreneurs and their lawyers and provides tips and recommendations on how to choose the right lawyer for your project. ...
25.02.2020
Trumping Trump: Moving Founders to the US in 2020
Jennifer Schear, Founding Partner of Schear Immigration Law Firm | Reading Time: 6 min.

Anyone who has been involved in a U.S. relocation process over the past three years has probably asked themselves the following question – is this guy playing with a full deck? Whether or not you support Trump and his immigration policies, you’ll need to play by his rules when it comes t...
18.02.2020
Not Just Nike and Apple - How Can Startups Build Their Storytelling?
Gil Kraiem, CEO of Pitch Media | Reading Time: 7 min.

Storytelling is usually identified with corporations and enterprises such as Nike, Apple, Starbucks or Ford Motors, which have long-standing and rich heritage and values. But what about newly established companies such as startups, which are still trying to brand themselves in the market; can they a...
09.02.2020
How To Find an Investment? Tips From Top Investors — Gigi Levi and Izhar Shai
Karin Savitsky, Author of "Start-up without masks" | Reading Time: 5 min.

Young entrepreneurs face some discouraging statistics regarding the percentages of startups that are successful, as well as the fact that many of these startups go out of business before their first fundraising. At the outset, we, the entrepreneurs, are optimistic and full of energy, ready to conqu...
26.01.2020
Remote Team: How to Efficiently Communicate With It
Sander Dales, CEO of SHORE teams | Reading Time: 7 min

A large number of businesses now employ at least one remote team. The entire industry is moving in the distributed global workforce direction – Upwork’s “Future Workforce Report” predicts that 73% of all teams will have remote workers by 2028. Corporate structures will soon i...
19.01.2020
What's in a Name?
Michal Gat, VP of Business Development at TitanBrandWise | Reading Time: 3 min.

A name, whether a company's name, a product or service, seems so obvious to us, that we never really think about the naming process behind it. Even names that have created a branding revolution such as iPhone that introduced the "iRevolution" or the arched M for "McDonalds", seems naturally just rig...
12.01.2020
Apples and Oranges: The Secret Ingredient Every Startup Needs to Know Before Relocating to NYC
Dr. Maria Blekher, Founder and Director of YU Innovation Lab | Reading Time: 5 min

One of the key milestones in the journey of an Israeli startup is creating a presence and a market in the Big Apple. The number of Israeli startups that have crossed the ocean to be closer to their potential partners, markets and investors is growing, with over 350 Israeli startups operating in NYC ...
05.01.2020
Scaleup your Innovation and Accelerate your Path to Market !
Stephan Kruczyk, representing Zaz Ventures in Israel | Reading Time: 6 min

The EIC Accelerator program, part of the Horizon 2020 R&D program, is financed by the European Commission to support startups and SMEs with highly disruptive innovative projects. The programme awards up to a 2.5 Million Euro grant over 24 months and up to 15 Million Euro in equity funding.Israel...
29.12.2019
How to Choose the Right Agile Method
Guy Rubinstein, COO at Moveo Group | Reading Time: 4 min.

In our previous articles, we introduced the Agile work methodology for product development, went over its basics and understood how the Scoping process is the first step of being Agile. However, real-life situations sometimes prove that our plan to work in a certain manner is not serving us in the ...
22.12.2019
Being Agile - This is How to Get Started
Guy Rubinstein, COO at Moveo Group | Reading Time: 5 min.

In our previous article, we (hopefully) convinced you that in order to succeed in an ever-changing, fast-paced world, you need to work according to the Agile methodology when developing products, features, or anything else for that matter. In this article, we aim to give you some practical tools tha...
15.12.2019
Don’t Worry, Be Agile
Guy Rubinstein, COO at Moveo Group | Reading Time: 5 min.

Agile, Scrum, Kanban, XP. Whether you’ve already heard these terms before or this is the first time you encounter them, what’s important to know is that they all refer to one of the most popular approaches in product development today - the Agile methodology. In the past, the common...
09.12.2019
How to Pick Up and Work with your Legal Counsel
Edo Bar Gil, CEO of Lawflex | Reading Time 4 min.

Most founders and entrepreneurs think of an outside lawyer / legal counsel as an operating expense. Nevertheless, when you use your outside counsel’s services properly and wisely, legal services can be a powerful tool for scaling the business. The keyway for achieving this is based on two f...
30.11.2019
The Winning Investor Deck Tells a Story
Gil Kraiem, CEO of Pitch Media | Reading Time: 5 min.

"Listen," one of the entrepreneurs I recently met with tells me. "I sit in front of investors and feel that I can't reach them. I tell them how amazing our product is, how much we've invested in development and the innovative technological capabilities we have, but they just give me a bored look."On...
24.11.2019
7 Essential Startup Marketing Do’s and Don’ts
Fran Jakubowicz, CEO of SunHouse Marketing | Reading Time: 5 min.

In the last ten years our digital marketing agency has been privileged to work with dozens of startups in North America, the EU and Israel. We have met with some of the most brilliant thinkers in the Startup world - masterminds that are enhancing the human experience – from medical and pharma...
14.11.2019
Secondary Deals -
Gidi Shalom Bendor, CEO of S-Cube | Reading Time: 5 min

In the past few years, there has been an increase in secondary transactions globally and in Israel. Secondary investors purchase existing shares held by existing shareholders in a company, as opposed to a regular investment which constitutes the purchase of new issued shares of a company by issuing ...
07.11.2019
The Key Tool in Navigating Cultural Differences
Eli Ezra, Communication Consultant and Coach | Reading Time: 5 min.

A few years ago, I was living in Sydney and consulting to a local company, run by two Israeli guys. They wanted to import an innovative beauty product from Israel that was selling across Europe by the millions and seemed like a perfect fit for Australia. After months of due diligence and negotiation...
31.10.2019
Do it Once a Year
Shira Teger, Associate at Yigal Arnon & Co. | Reading Time: 8 min.

The tasks every company should undertake in order to maintain regular compliance with law. As you run your company, you have enough cycles on your mind: revenue cycles, accounts due cycles, burn rates. You are focused on making your company bigger and better. Mostly likely, the first thing you let ...
22.09.2019
3 Valuable Tips Before Meeting Your Patent Attorney
Maier Fenster, Patent Attorney and Head of the Medical Device department of Ehrlich & Fenster of Ehrlich Group | Reading Time: 7 min.

Tip #1: Don’t wait!Does this scene sound familiar? You have a great idea, but you do not think it is ready to patent yet. Or maybe you think it cannot be patented. Unfortunately, many clients come to us late. Noting that the competition is often working on similar technologies and needs, filin...
15.09.2019
Is It All For One, And One For All? The Importance of Having a Founders Agreement
Shine Shaham, Advocate at Yigal Arnon & Co. | Reading Time: 10 min.

So, these three friends, Athos, Aramis and Porthos have this wonderful idea they’ve been cooking since they’ve finished their senior year in the university of the Guard and can’t wait to get working on it for real and incorporate their future billion-dollar company. They have sever...
05.09.2019
(Almost) Jeff Bezos
Guy Sagiv, Partner at Yigal Arnon & Co. | Reading Time: 3 min.

Let's cut to the chase and address the elephant in the room. After a quick reality check, none of us are Jeff Bezos, the founder of Amazon. This article is probably being read at a coffee house, an open space (the Israeli equivalent of the US home garage where Paige and Bryn founded Google), on a ri...
27.08.2019
12 Common Start-up Product and User Experience Mistakes
Shai Granot, UX and Product Strategy | Reading Time: 5 min.

You have this new creative idea which has tons of potential. You started gathering a talented team of winners and you plan to start developing and raising money for your start up, and more or less taking over the world. Here are some basic principles that will assist you throughout your journey. ...
22.08.2019
Write like a Pro(visional)
Yoni Erez, Advocate and Patent Attorney, Partner at Erez Patents | Reading Time: 3 min.

How to Use Provisional Patent Applications to Enhance your Business A Provisional patent application (a “Provisional”) is a very popular tool for companies and entrepreneurs who wish to protect their innovative products and technologies. Let’s review the details of this legal tool...
15.08.2019
The Complete Guide to Working with a Finder
Jonathan Gan, CEO & Founder of Whichit | Reading Time 5 min.

"I know everyone and can connect you with any investors you want";"We charge based on intros";"With respect to investors to whom I make the intro, I only work exclusively";"We work with a retainer and will begin with two-months of work in which we will build the business presentation and then addres...
01.08.2019
Focussed on Online Gambling? Don't Forget Regulation!
Simon Bernholt, Partner at Wiggin | Reading Time: 3 min.

Start-ups focussed on the online gambling sector need to think about more than just their MVP and raising finance. In a highly regulated and very competitive sector, understanding regulation and its impact on commercial models can be the difference between a successful launch, and losing money while...
24.07.2019
How Do You Influence a Behemoth?
Eli Ezra, Communication Consultant and Coach | Reading Time: 4 min.

Startups face a lot of challenges - there’s no doubt about it. We’re familiar with most of them. But there’s one challenge that’s less often talked about. As a startup, you’re just not big enough to easily influence your suppliers, especially when they are large, multin...
18.07.2019
Trademarks in the Startup World
Lihi Katzenelson, Associate at Yigal Arnon & Co. | Reading Time: 4 min.

As part of the harrowing obstacle course of raising capital, many entrepreneurs encounter a threshold demand by investors (admittedly one of many) to register the startups' trademark even in the initial stages of the venture. For some entrepreneurs the term "trademark" is foreign and unclear.For oth...
10.07.2019
Mirror Mirror – who’s the most favored nation of them all?
Chanie Eisner Tauber and Yisrael (Israel) Spero – Spero Levi & Co. | Reading Time: 4 min.

The "Most Favored Nation" provision, or in simple practitioner jargon - the "MFN", allows the beneficiary of the provision to enjoy the most favorable rights offered in a specific context. If you are wondering about the "Nation" part (we sure did!), turns out that it traces back to late 18th century...
02.07.2019
The 5 Most Important Insurance Policies Startups Need to be Aware Of
Maya Lissitzky, Adv. Vice President General Insurance at Amnon Gur Insurance Group | Reading Time: 4 min.

Start-up entrepreneurs have enough drive and passion to make all of their dreams come true, but most of them forget to take into consideration other problems they might encounter, which do not involve technology or investors. This leaves certain areas of operations in the Company uninsured due to la...
27.06.2019
Incentive Plans - When to Adopt One?
Evan M. Schendler, Associate at Yigal Arnon & Co. | Reading Time: 2 min.

By way of introduction, this blog will feature a series of posts about incentive plans in Israel. Since in Israel, the most popular form of incentive awards are options, you may hear the terms “option plans” and “incentive plans” used interchangeably. However, I will start wi...
18.06.2019
Stone Soup - The Entrepreneur's version
Amir Feller, CPA, director at Guberman Group | Reading Time: 5 min

From the time I began to read, as a child, I loved the old folk story, “Stone Soup”. I was impressed by the traveler's success in the story. His "success" consists of surviving, being creative, persuading those around him, acquiring the best ingredients needed for making the soup, and fi...
11.06.2019
Dual-Track Processes: How to Turbocharge Your Exit
Cooley, Law Firm, www.cooley.com | Reading Time: 5 min

Exiting an investment is an inherently uncertain process. Even for a thriving business with a viable equity story, committed stakeholders and the right advisers, the final deal terms and valuation are typically guided by factors beyond a company’s control. These include prevailing market senti...
27.05.2019
Why we Should Invest in Israeli Students
Aviv Harkov, Partnerships Manager and Deal Flow Coordinator at fresh.fund | Reading Time: 3 min

Israel was given the title of “the Startup Nation” a few years back and it has stuck ever since. While we hold onto this title with great pride, we have seen a decrease in exits in recent years according to the IVC, No Camels, and other sources. We see fewer exits for larger amounts as l...
20.05.2019
“To Outsource, Or Not To Outsource, That Is The Question”
Michael Gorelik, COO, Nitka Technologies Inc. | Reading Time: 4 min

Slack. Skype. WhatsApp. GitHub…These are just a few applications that decided to outsource to an offshore software development company in their early stages.Similarly, there are many more examples of successful startups that have made the decision to outsource their software development in or...
12.05.2019
Our Business Model Must Adapt to Different Locations
Dafna Rolls, CEO & Founder of DRolls Associates. Reading Time 2 min.

Understanding Regional DifferencesAll areas of the world have their own history and cultural norms which are apparent in every form of their communication.Whether you are a tourist or an entrepreneur you still need to understand and compensate for these differences to ensure that communications are ...
05.05.2019
At What Point is it Important to Consider the Security of Your Start-up?
Rubin Beniard, Founder of Insec Consulting | Reading Time: 4 min.

You are founding your start-up and you feel like building your own house. Obviously, you need to draw a blueprint, buy building materials and find professionals. You also have to ask yourself another important question: "when do I consider doors and locks?". You might close your "house" in the middl...
28.04.2019
Budgeting and Cash Flows: The Basics
Gila Halleli Weiss, CPA & CEO of CFO Secrets | Reading Time: 3 min.

Reading Time: 3 min.When I’m not working, writing articles for this website, making (often vain) attempts to keep my garden alive, learning German or knitting, I volunteer with an organization called Paamonim. We work with families to teach them personal financial management skills. Anyway,...
15.04.2019
It is not the West! Important Tips for Successful PR in China
Lior Varona, Co-Founder and CEO of Silkroad

Chinese citizens are known as large consumers of media. The social media platforms in China are high up on the scale in terms of daily usage and exposure to social media, with both digital and traditional media leading the rates that are larger than any other corresponding figures in western countri...
07.04.2019
Secondary Deals in Israel, what are they and who are they good for?
Gidi Shalom Bendor, CEO of S-Cube

In the past few years there has been an increase in secondary fund raising globally and in Israel. Secondary funds are a foundation that purchases existing shares from existingshareholders, as opposed to a regular investment which purchases a holding of a startup company by issuing new shares in ret...
01.04.2019
6 Tips for Entering the U.S. Market Through Arizona
Nitsan Naidorf, Adv.- Director, Israel Offices Arizona Israel Technology Alliance

Entering the U.S. market can be challenging to say the least. Be it for research & development, joint ventures, customer acquisition or even a comprehensive understanding of where to open a U.S. office, there is one key ingredient that will expedite success to an Israeli companies’ growth:...
24.03.2019
Why You Need To Leverage These 4 Digital Lead Generation Channels For Your Startup
Fran Jakubowicz, CEO of SunHouse Marketing

Whether you are at the startup funding stage and need to get in front of investors or your company is ready to go to market and you need to get in front of customers, you need to have a lead generation strategy that will engage decision makers and get them into a lead funnel. In an increasingly crow...
24.03.2019
Equity Plans in Grown-Up Startups – Insights from New Equity Compensation Survey
Sarig Gafny, Managing Partner at Zviran, and Odelia Pollak, CEO at ESOP - EXCELLENCE

Much like a child reaching adulthood, startups that have grown up, having overcome the difficulties of early stages and beating the slim odds of survival, now need to deal with plenty of new challenges.In addition to trading in the family culture and "kumbaya" togetherness for sales targets and deal...
24.03.2019
Branding - A Beginner's Guide for Startups
Michal Gat, VP of Business Development at TitanBrandWise

A Last Minute Thing? From our experience, entrepreneurs will usually turn to a branding firm at the last stages of the product development phase - literally right before the launch.Why?The reason for this lies in the fact that most "creative minds" who lead start-up companies are exceptionally techn...
24.03.2019
Why You Need an Algorithm - Not a Data Scientist
Kira Radinsky, Chief Scientist and Director of Data of eBay

Mark Twain once said: “The past does not repeat itself, but it rhymes.” Although future events have unique circumstances, they usually follow familiar past patterns. Today, data scientists can predict everything from disease outbreaks to mortality to riots.It should come as no surprise, ...
24.03.2019
Starting a Startup: Where to Start - Parts 9 & 10: Red Tape: Registrar of Companies & Head Toward the Exit
Shira Teger, Associate at Yigal Arnon & Co.

This series was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you.What follows is a series of articles outlining the basics you need in order to start a startup in Israel; it contains terms you need to know, ...
24.03.2019
Patenting your Invention – The Quick Guide
Asaf Shalev, Founding Partner at Shalev, Jencmen (SJ) & Co.

If you’ve invented something new, that has business value, you've probably heard people telling you that “you must protect your invention”. In many cases, they mean that you should apply for a patent, which is a specific type of protection for an invention. In this article, we will...
24.03.2019
Starting a Startup: Where to Start - Part 8: Equity Incentives (Options)
Shira Teger, Associate at Yigal Arnon & Co.

This series was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you.What follows is a series of articles outlining the basics you need in order to start a startup in Israel; it contains terms you need to know, ...
24.03.2019
Pro Pitch Deck Tips for Beginners
Noa Lifshitz, founder & CEO of Noa’sMark

“They made a great deck. But it wasn’t really the slides we liked—it was their ideas, the clarity of their thinking, and the scope of their ambition” writes early Airbnb investor, Sequoia Capital, about the company’s founders on their blog.This single line illustrates p...
24.03.2019
Starting a Startup: Where to Start - Part 7: Sign Here: Basic Agreements
Shira Teger, Associate at Yigal Arnon & Co.

This series was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you.What follows is a series of articles outlining the basics you need in order to start a startup in Israel; it contains terms you need to know, ...
24.03.2019
The NDA Guide for the Perplexed
Joeri Kreisberg, Partner at Yigal Arnon & Co

Non-disclosure agreements are a crucial, but often overlooked, tool in allowing startup companies to grow, build strategic partnerships and explore new business relationships necessary to develop their product or bring it to market. These agreements are often short (sometimes only a page or two), an...
24.03.2019
Techtastic - 11 September 2018
Wiggin LLP, Media, Technology and IP Law Firm

None of us here at Techtastic Towers has yet been called up for astronaut training (NASA's casual disregard for our talents is both puzzling and increasingly upsetting) and so we are unable to comment on whether plugging fractures in the International Space Station with one's fingers is included in ...
24.03.2019
Starting a Startup: Where to Start - Part 6: Money, Money, Money: Funding
Shira Teger, Associate at Yigal Arnon & Co.

This series was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you.What follows is a series of articles outlining the basics you need in order to start a startup in Israel; it contains terms you need to know, ...
24.03.2019
The 10 Key Negotiation Points in a Venture Loan
Avi Anouchi, Associate at Yigal Arnon & Co.

So you are looking to scale up your business and need to come up with additional cash, but you aren't eager to sell more of your company to investors. Venture debt may be an alternative method of financing your growing company. Typically, venture debt is used to finance growth and provide working ca...
24.03.2019
Starting a Startup: Where to Start - Part 5: Protecting Ideas: Intellectual Property
Shira Teger, Associate at Yigal Arnon & Co.

This series was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you.What follows is a series of articles outlining the basics you need in order to start a startup in Israel; it contains terms you need to know, ...
24.03.2019
Starting a Startup: Where to Start - Part 2: Who's Who and Who to Hire
Shira Teger, Associate at Yigal Arnon & Co.

A primer on the basic parameters to consider when establishing a startup in IsraelThis series was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you.What follows is a series of articles outlining the basics yo...
24.03.2019
Veto Rights: When the Investor doesn't like what the Company is doing.
Nimrod Vromen, Partner at Yigal Arnon & Co. | Reading Time: 5 min.

The origin of the word "veto" is in Latin, meaning "I forbid". Every so often the word seeps into day-to-day conversion - "I'm vetoing on this", or in other words, "I decide and I am forbidding you to take this action". Such are the veto rights granted to investors infusing Startups with capital. Th...
24.03.2019
Fund Raising Trends in Israel
Gidi Shalom Bendor, CEO of S-Cube

Over the the last 4 years, S-Cube has been conducting the only survey in Israel that is based on accurate data (from actual investment agreements), of over 400 capital financing rounds of Israeli start-up companies that are among S-Cube's clients. In our series of articles, we will present the data ...
24.03.2019
How to Choose the Right Corporate Commercialization Program for your Startup
Adir Zimerman, CEO and Co-Founder at SCREEMO | Reading time: 3 min.

In my last article, I found that commercialization programs were the best programs to achieve a win-win situation for both the corporate and for the startup. And as you’ll see from my article series I’m an avid supporter of collaborating with corporates as a means of growth for your star...
24.03.2019
Who's Afraid of AI?
Roy Keidar, Advocate and Special Consultant at Yigal Arnon & Co.

Elon Musk is an inspiring entrepreneur. As a self-made person who established himself from nothing, he is considered today to be one of the leading entrepreneurs in the world. He heads Tesla, which has transformed the world of electric cars, and which professes to be the first to operate autonomous ...
13.03.2019
Trade Shows – Preparation is the key : How to manage the ‘before, after and during’ for the best outcome?
Dafna Rolls, CEO & Founder of DRolls Associates. Reading Time 2 min.

One of the best offline methods to increase company sales is trade shows. Using online marketing methods is still highly valuable, but there is a lot of potential for B2B companies to increase their sales and revenues at trade shows when managed correctly. Preparations before the show: Emails &nda...
12.03.2019
How Can Language Solutions Help International Start-ups Enter in China?
Tomer Yehezkeli, Founder of Limpid Translations

Launching a business overseas can be both exciting and overwhelming. From concepts to concrete solutions, the process itself, until you get the results, includes failures and successes, making the journey all the more fulfilling.However, if you’re planning to enter the China markets, you need ...
05.03.2019
Comparing Fundraising Practices by Start-ups in Japan and Israel
Peter Sugarman & Eliran Furman, Corporate Partners at Yigal Arnon & Co.

Unfortunately, most start-up companies are forced to spend far more time thinking about how to get funding than considering and evaluating who the investor is and what that might mean for them down the line. While the various funding sources could have a substantial impact on the future of a company...
26.02.2019
Five Questions for Data Privacy and Security
Eli Greenbaum, Partner at Yigal Arnon & Co

Internet companies navigate through a flood of user data. These huge amounts of data present companies with fundamental strategic decisions – what user data should companies collect? How can the collected user data contribute to the business goals of the company? However a company decides to...
17.02.2019
Are you China Ready???
Simon Weintraub, Partner at Yigal Arnon & Co

There is no question that China is a very exciting market to conquer. China is the second largest economy in the world and is no longer just a place to cheaply manufacture goods. China has become a world leader in innovation, particularly in AI technologies as well as auto-tech, fin-tech, clean-tech...
23.01.2019
An Entrepreneur Becomes a Lawyer to Entrepreneurs
Matt Uretsky, Senior Associate at McCarter & English, LLP

Coming out of law school, I knew I wanted to work with the entrepreneurs and investors in the startup and venture capital community – the people that are shaping our global economy as we enter the “Fourth Industrial Revolution”. I am an entrepreneurially-minded, creative person by ...
23.01.2019
Hey Entrepreneurs!! A Simple Rule and Success will Follow
Ben Weiss, Managing Partner of CE Ventures

As a sports enthusiast who grew up in the era of American ice-hockey legend, Wayne Gretsky, the famous pearl of wisdom attributed to him has always stuck with me “you miss 100!% of all the shots you don’t take”. It is such a simple rule to follow and yet many of us find ourselves -...
23.01.2019
In China, Silicon Valley and Wall Street are only 15 Min Away from Each Other
Yogev Oshaya, Vice General Manager of YQ Ventures

Most of the people in the west are quite familiar with Hong Kong, one of the financial capitals of the world. Hong Kong\'s unique history, geographic location, and its British heritage make it well known worldwide. But just across the border, in mainland China, something more significant is happenin...
23.01.2019
'All the Tips You Need for Registering Your New Company in 2019'
Ron Hadar, CEO of Ettorney

In the next short article, we will review the important things & tips for all entrepreneurs that want to incorporate their venture and make it a real business in 2019. We will answer these questions: 1. How can you save 1,400 NIS in the registrar of company’s fees?2. How can y...
23.01.2019
7 Tips for GDPR Compliance
Netanella Treistman, Partner at Yigal Arnon & Co. | Reading Time: 8 min.

Over the course of 2018, you probably heard – and received many emails – about a new privacy regulation. If you have a company, you have probably realized that the new regulation may affect your collection and processing abilities of personal data. This regulation is known as the GDPR, w...
23.01.2019
The One Skill Founders Forget About That Can Make or Break You!!
Glenn Riseley, CEO, Chairman & Founder of Rialto Growth Partners

If you are developing a start-up there is one skill that will help you reach your potential faster - the ability to sell!! It’s a skill that comes more naturally to some people than others, but like any skill it can be developed. WHY DO YOU NEED IT? When the time comes to build your team and ...
10.01.2019
Starting a Startup - Where to Start
Shira Teger, Associate at Yigal Arnon & Co.

A primer on the basic parameters to consider when establishing a startup in Israel This handbook was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you. Throughout our years practicing law in Israel – ...
26.08.2018
Starting a Startup: Where to Start - Part 4: Picking a Supporting Team
Shira Teger, Associate at Yigal Arnon & Co.

A primer on the basic parameters to consider when establishing a startup in Israel \r\nThis series was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you.What follows is a series of articles outlining the bas...
13.08.2018
How to Choose a UX Designer
Shai Granot, UX and Usability Expert

'A UX designer is like a good tourist guide. He will accompany you throughout all the development phases and help you cross areas of uncertainty. Choosing the right UX designer will accelerate your execution and increase your product's usability'A UX Designer accompanies you throughout all stages of...
05.08.2018
Starting a Startup: Where to Start - Part 3: Division of Labor
Shira Teger, Associate at Yigal Arnon & Co.

A primer on the basic parameters to consider when establishing a startup in Israel \r\nThis series was written for you: the entrepreneur with a dream. We want to help you turn your dream into a thriving reality by sharing our expertise with you.What follows is a series of articles outlining the bas...
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