31 Jan 18:00

The W's of a Social Media Strategy: Building Your Online Community

About this Event
GV Exchange- Share What You Know
A series of virtual events created and executed by our community members to build relationships, provide real value and help participants achieve their professional goals.

Today's Topic: The W's of a Social Media Strategy: Building Your Online Community
Successful engagement and audience building begin with a well thought-out strategy.

Does your organization have an account and a presence on social media platforms? That’s no guarantee people will want to follow and engage with you. You need to give them a reason to want to. That means preparing a plan which answers all the W questions, allowing you to maximize your presence and offer your audience what they’re seeking.

This webinar will provide you with all the questions you should be asking and how to answer them to take full advantage of every post.

"Tweet and they will buy or donate" is not a marketing plan. Before you can start tweeting or posting on social media, your organization/business needs to formulate an overall strategy.

In this webinar we'll look at the W questions of a social media strategy:

Where to find content, when to post, who will be responsible for posting and engaging, what content to post, which platforms to use, how to measure success, why is video critical to success, and more W questions.

Knowing which W questions to ask will provide your organization a jump start towards building its plan.

What will you learn?
- The questions you need to ask and answer as you build your social media and marketing strategy

- Data and insights into the various online platforms

- Tips and best practices for marketing, storytelling, use of images and video

- How to engage your online audience