How to Best Research Your Problem Area & Product by fmr eBay PM
Being a Product Manager requires structured and organized thinking. Frameworks and toolkits are a handy and effective way to approach problems. Product Managers will learn about many and develop their own throughout their product careers.
- A true understanding of a problem area comes from a mix of qualitative and quantitative data
- Researching a problem and product expands beyond the user interview; it also includes competitive analysis, product analytics, and stakeholder interviews
- Comparing to other products does not have to be limited to direct competitors, but it can also include research on products that accomplish a specific job very well. This can create inspiration and ideas for your product
Meet the Speaker: Alex Meyers
Alex is a seasoned and customer-centric Product Manager, bringing to his position additional experience in Consultancy. During his career, he has led the company’s efforts at eBay for over 3 years, where he owned product features, roadmap planning, and measured feature traction.